SEO keyword research CASE STUDY: CRAVEABLE
SEO content for the hospitality industry using insights to deliver results
What we delivered
5+ WEBSITE PAGES
20+ SOCIAL MEDIA CAPTIONS
Social Media Marketing
200+ NEW SEO KEYWORDS
Want to grow your organic traffic like Craveable?
Craveable is a quick-service restaurant company, with 3 leading brands (Red Rooster, Oporto, and Chicken Treat) and 560+ stores across Australia.
Experiencing a period of rapid growth, Craveable needed to attract new franchisees.
However, they didn’t want to simply generate enquiries. Their aim was to start meaningful conversations, build engagement, and become a thought leader in the franchising space.
The obstacle they needed to overcome? Low organic visibility across non-branded keyword phrases related to franchising for all 3 brands, with keyword ranking only for each brand’s name and the long tail search phrase “brand name + for sale/franchise”.
To begin, we needed to know more about Craveable’s organic traffic. Our team of SEO strategists conducted a comprehensive review and found the problem stemmed from limited and un-optimised content.
To address these issues, we developed a custom SEO Content Strategy focusing on SEO content creation across non-branded keyword phrases in the franchising space, technical site health fixes, and toxic backlink disavowal.
We complemented this with an Organic Content Review, which analysed Craveable’s competitive landscape, landing page trends, user behaviour flow and conversions. Our findings here told us we also needed to optimise existing pages, add significant content to key pages, adjust site architecture to improve user experience and internal site flow and develop a consistent calendar of new content to boost organic performance.
Our impressive results spoke for themselves, with:
- 22.5% increase in search engine visibility across their franchising sites
- 47% increase in organic traffic
- 9 featured snippets
- Top 3 Google positions for 18 new, non-branded keyword phrases
- Top 10 Google positions for 27 new, non-branded keyword phrases
Our work in the wild
“Put simply, working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works well with design and other website functionality. I wouldn’t hesitate running another project via Content Copywriting and recommending them/her to my network for similar projects.”