SEO CASE STUDY: AFTERPAY

On-trend eCommerce content to grow & nurture the target audience

0 %
INCREASE IN ORGANIC SESSIONS
0 %
PRODUCT CLICKS (GOAL COMPLETIONS)
0 %
INCREASE IN
NEW USERS
0 %
INCREASE IN
SOCIAL SESSIONS

What we delivered

72+ SEO BLOG ARTICLES

Content Marketing

132+ AFFILIATE ARTICLES

Affiliate Marketing

2112+ SEO PRODUCT DESCRIPTIONS

eCommerce Marketing

5568+ eCOMMERCE IMAGES

Graphic Design

22+ TIKTOK VIDEOS

Social Media Marketing

2 COMPREHENSIVE STRATEGIES

SEO Strategy

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Want to grow your organic traffic like Afterpay?

The Challenge

The team at Afterpay approached us to ignite their content marketing through their app and website ‘The Loop’. They were after consistent, on-trend content that spoke to their audience and helped boost conversions for their affiliate marketing partners.

Our Approach

We delivered a monster strategy, with a plan to boost organic traffic to the site and create noteworthy content pieces that we knew would hit the spot with their audience. Our strategy was led by search engine optimisation (SEO) and also drew on exploding/trending topics to reach new audiences.

 

We analysed Afterpay’s data, along with their top competitors, to get an idea of where they were currently positioned. Using this data, we were able to formulate ideal success metrics that elevated their brand to new heights.

The Results

Our combination of written content, creative imagery and social media TikTok content has surpassed expectations and delivered impressive results from January – September 2023: 

 

  • 418.70% increase in organic sessions
  • 975.86% increase in product clicks (Goal Completions)
  • 556.22% increase in new users
  • 391.30% increase in social sessions

Our work in the wild

“Put simply, working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works well with design and other website functionality. I wouldn’t hesitate running another project via Content Copywriting and recommending them/her to my network for similar projects.”

Duncan Khoury

Head of Marketing – Octet