November 11, 2019

Our digital canvas of updates and advice to fuel your content marketing journey

How to generate SEO leads

As a brand guardian and/or Chief Marketing Officer, you may think that it ‘takes too long’ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to see leads from SEO efforts compared to, say, from pay-per-click (PPC) advertising. But, if you’re targeting the right keywords and your site is technically healthy, the results aren’t that long in coming and they’re certainly worth waiting for.

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My top 4 takeaways from the Mumbrella B2B marketing summit

A few weeks ago I spent the day with fellow B2B Marketing geeks at the Mumbrella B2B Marketing Summit 2019 in Sydney. It was a great day all round, and I learned a huge amount. My biggest takeaway though was the affirmation that Content Copywriting is on top of the best B2B marketing strategy and tactics. Better yet, we’re currently putting them into practice for our clients. I felt proud to hear almost every speaker stress the importance of audience profiling, which is exactly what we recommend to our clients.

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