How to generate SEO leads
As a brand guardian and/or Chief Marketing Officer, you may think that it โtakes too longโ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to…
My top 4 takeaways from the Mumbrella B2B marketing summit
A few weeks ago I spent the day with fellow B2B Marketing geeks at the Mumbrella B2B Marketing Summit 2019 in Sydney. It was a great day all round, and…
3 valuable lessons in life from my mum
Just in time for Motherโs Day in Australia, I thought Iโd share the three most valuable lessons in life my Mum has taught me. At the shops this morning, Mum…
How to generate SEO leads
As a brand guardian and/or Chief Marketing Officer, you may think that it โtakes too longโ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to see leads from SEO efforts compared to, say, from pay-per-click (PPC) advertising. But, if youโre targeting the right keywords and your site is technically healthy, the results arenโt that long in coming and theyโre certainly worth waiting for.
Read article My top 4 takeaways from the Mumbrella B2B marketing summit
A few weeks ago I spent the day with fellow B2B Marketing geeks at the Mumbrella B2B Marketing Summit 2019 in Sydney. It was a great day all round, and I learned a huge amount. My biggest takeaway though was the affirmation that Content Copywriting is on top of the best B2B marketing strategy and tactics. Better yet, weโre currently putting them into practice for our clients. I felt proud to hear almost every speaker stress the importance of audience profiling, which is exactly what we recommend to our clients.
Read article 3 valuable lessons in life from my mum
Just in time for Motherโs Day in Australia, I thought Iโd share the three most valuable lessons in life my Mum has taught me. At the shops this morning, Mum and I bumped into one of my fellow mum-friends-with-young-kids. We were talking about work, kids, the juggleโฆ you know the story. The conversation got me thinkingโฆ Mum has had the most colourful career of anyone I know...
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